Luxe Cosmetic Campaign
This self-initiated campaign reimagines LaMonique Cosmetics through a lens of elevated luxury, exploring how confidence, sensuality, and inclusivity can coexist within a modern prestige beauty narrative. Glow was developed as a strategic exercise in translating long-range trend forecasting into a cohesive visual system rather than a single aesthetic moment.
Drawing from color and mood signals projected to influence the 2027–2028 runway landscape, the campaign tests how emerging palettes and tonal warmth can be expressed through light, movement, and cinematic restraint. The direction intentionally balances romance and strength, using radiance as both a visual motif and an emotional signal.
Conceptually, Glow positions beauty as effortless and embodied — not performative — allowing inclusivity and sophistication to feel natural rather than declared. The project serves as an exploration of how future-facing trend insight can be distilled into emotionally legible, brand-aligned storytelling.
Mock-Up Logo
Inspired by prestige beauty cues, this circular mark was designed to balance softness and strength — reinforcing LaMonique’s positioning as both inclusive and elevated. Refined curves and subtle embossing introduce a tactile quality intended to translate well across packaging and physical touchpoints, signaling premium quality without excess.
The form was chosen for its versatility and recognizability, allowing the logo to function as a quiet anchor within a broader visual system rather than a dominant statement.
Inspired by high-fashion color stories and global beauty trends, this mood board establishes a luminous, elevated direction for the campaign. The palette uses high-contrast color to signal confidence and modern luxury, while softened imagery and radiant skin tones maintain warmth and approachability.
Sunrise and sunset references inform both color and form, with circular motifs used as a recurring visual cue to suggest glow, continuity, and timelessness. Together, these elements create a visual system that balances seduction with restraint, translating trend insight into a cohesive and emotionally resonant aesthetic.
Mock Up Ad: This concept captures the effortless allure of magic hour — where light feels soft, ethereal, and full of possibility. The model’s skin shimmers as golden light kisses her face, while circular elements echo the campaign’s luminous theme. A dedicated space for an artful product shot completes the composition, balancing beauty, atmosphere, and sophistication.
These are mock up ads created with a mix of found images and ai tools. Please click through the slide show to review
A bold composition featuring geometric shapes, an upturned face, and dramatic lighting effects in cobalt blue, orange, red, and burgundy. Striking yet balanced, this visual captures the power and confidence behind Glow’s flawless finish.
Geometric and refined, this visual pairs sculptural shapes with soft light and a rich palette of orange, burgundy, and purple. A touch more romantic than the first ad, it radiates warmth while maintaining bold, high-fashion energy.
A continuation of the radiant blue and gold palette, highlighting glossy skin and ethereal backlighting. This piece brings the Glow narrative full circle — from dusk to dawn — capturing the essence of flawless, all-day beauty.
A bold composition featuring geometric shapes, an upturned face, and dramatic lighting effects in cobalt blue, orange, red, and burgundy. Striking yet balanced, this visual captures the power and confidence behind Glow’s flawless finish.
About La Monique Cosmetics
LaMonique Cosmetics is a premium beauty brand built around inclusivity, ethical production, and high-performance mineral formulations. The brand emphasizes rich pigmentation across a wide range of skin tones while maintaining a commitment to paraben-free, gluten-free, and cruelty-free standards.
Founded in Hasbrouck Heights, New Jersey, LaMonique was established with a mission to expand representation within prestige beauty. Its positioning centers on confidence, authenticity, and accessibility — framing diversity not as a statement, but as a baseline expectation for modern beauty brands.