Isotoner Eco Slipper Campaign
Isotoner launched a new line of sustainably made slippers and gloves, requiring a campaign that could engage eco-minded consumers without disrupting the brand’s established promise of comfort and everyday warmth.
Strategically, the challenge was to make sustainability feel approachable and tactile rather than technical or austere. I developed a cohesive creative direction that aligned environmental values with Isotoner’s cozy brand equity spanning campaign naming, color palette, packaging concepts, digital advertising, and landing page design.
The result is a modern, optimistic visual system that communicates sustainability through warmth, texture, and clarity, reinforcing trust while inviting new consumers into the brand.
About Isotoner
Isotoner traces its roots to the early 20th century, when the Paris-based glove maker Aris Glove Company introduced a revolutionary stretch-nylon glove named “Isotoner” (a blend of “isometric” and “toning”) for its snug, flexible fit.
Meanwhile, U.S. company Totes — known for its foldable footwear and rain gear — was building its own accessory-legacy.
In 1997, the two brands merged to form what is now the Totes Isotoner Corporation, uniting icon-level comfort with wide-reaching functional accessory expertise.
Today, Isotoner stands for timeless comfort — whether in gloves, slippers or soft-goods — and remains a trusted name for consumers seeking high quality and everyday wellness.
I came up with the Campaign direction "Green at Heart". Visually striking a balance between warmth and clean green tones which visually que comfort and sustainability.
I created this mood board to communicate the visual direction for the campaign. Evoking coziness and a love of nature.
Having a bit of green labels inside or outside of the product would help drive home the visual identity of the new green products.
I came up with the Campaign direction "Green at Heart". Visually striking a balance between warmth and clean green tones which visually que comfort and sustainability.
This is an abridged version of the deck built for Isotoner's Green at Heart campaign. Please click through to see some designs.